Paul did an informal audit of 15 corporate blogs this week and discovered that the financial crisis that has fixated the nation is blissfully absent from their coverage. Just two of the blogs even mentioned the turmoil on Wall Street, and only one of those blogs was in the US. Paul and David wonder why, four years into the business blogging revolution, so few corporations are willing to speak honestly to their constituents. They see an opportunity lost.
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74: Corporate Bloggers See No Evil
Paul did an informal audit of 15 corporate blogs this week and discovered that the financial crisis that has fixated the nation is blissfully absent from their coverage. Just two of the blogs even mentioned the turmoil on Wall Street, and only one of those blogs was in the US. Paul and David wonder why, four years into the business blogging revolution, so few corporations are willing to speak honestly to their constituents. They see an opportunity lost.
Download the podcast (13:39)
Like this: