75: Straight talk from Andy Sernovitz’ word of mouth

This week Paul and David talk to Andy Sernovitz, the king of word of mouth marketing who has written a book by that name along with his ”Damn I Wish I Thought of That” blog at damniwish.com. Our conversation is peppered with lots of suggestions on how you can market your company with little money, effort, and time. The simplest stuff often works, according to him — sending free stuff, being the first to thank someone, putting “Tell a Friend” buttons on your Web site, and turning spare capacity into capturing devoted customers. 

Download the podcast here.