90: Dealing with multiple notification pathways

This week David and Paul talk about how we deal with having mutliple notification mechanisms. In our professional lifetimes  we have seen the rise and now fall of having universal email access to our contacts — now we have IM, Twitter, texting, and even the phone to juggle. Part of the problem is that email is notoriously poor at sending large files (and woe become anyone who sends large files to us without asking prior permission).  The two discuss their own personal communications differences, what PR people have to do to get the word out to the media, and what makes sense for each medium. 

You can download and listen to the podcast here.

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