Lots happening in the past week to talk about: The Fred Vogelstein briefing memo and his Wired article, David talks about how Google has become the new reputation management tool. IDG is transforming itself into an online company with the announcement that Infoworld will become a Web-only property. And finally the lessons learned from threats on Kathy Sierra’s life and how Tim O’Reilly brokered a rapproachment with Chris Locke.
Category Archives: Microsoft
2: It’s all about openness
David joins us this week from a Microsoft developer’s conference. Some attendees are complaining about how Microsoft treats them, and they’re blogging openly about it. Paul and David discuss the issue of openness and the emerging PR paradigm of embracing the bad with the good. What’s important is the conversation, they agree, not controlling the message. In Cheers & Jeers, David has no problem with Amanda Congdon’s promotional video for DuPont, while Paul grimaces at the memory of a CEO’s PowerPoint from hell.
Download the podcast here, 13:17 (right click to save)
Posted in Microsoft, PR, socialmedia
