34: Blogging at SAP

Paul’s at BlogWorld Expo in Las Vegas, where he met Mike Prosceno, VP of Marketplace Communications at software giant SAP. SAP has an unusually progressive approach to working with the blogosphere. Not only does the company use blogs for internal and external communications, but it has embraced bloggers as important influencers, treating them in much the same way it treats mainstream media. In this interview, Prosceno talks about how SAP evaluates influence in the blogosphere, the company’s PR strategy as it relates to bloggers and why blogging is so compatible with the SAP customer service philosophy.

Listen to the podcast (11:42).