85: The Voice of the Customer

Peter Blackshaw has led the charge in consumer generated media.  A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and several blogs.  He’s also the author of a new book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, in which he documents the multiplier effect of word-of-mouth communications.

And that’s in his spare time.  Blackshaw is better known to many people is the executive vice president of Nielsen Online Digital Strategic Services, a group that helps companies develop online strategies.  Branding in the age of conversation is nothing like it was in the days of one-way communications, he says.  Today, brands are developed cooperatively in discussions with customers whose feedback needs to be seriously considered and incorporated into a company’s message.  He talks with David and Paul about some of the more common mistakes marketers make and also who’s getting it right.

Download the podcast here  (20:39)

84: Mumbai Attacks Spotlight Citizen Journalism

The terrorist attacks in Mumbai, India over the Thanksgiving holiday dramatized the increasingly important role that citizen journalists are coming to play in the reporting of breaking news.  For hours after the attacks began, bloggers and Twitter users provided eyewitness accounts while professional journalists and television crews rushed to the scene.  Not all of the information that was reported was accurate, and this has raised questions about the credibility of eyewitness reports in an age when everyone can be a journalist.  David and Paul discuss some of the lessons the incident has taught us.

Here are a few stories that dramatize the role that citizen media played in the coverage.:

• A couple that survived the Mumbai terrorist attacks are interviewed on Charlie Rose.
• On The Media interviews Arnab Goswami, chief editor of one of the Indian English-language TV networks, about their role.
• On The Media interviews Gaurav Mishra about whether all the Twitterers were responsible or aided the terrorists.
• Amy Gahran on PoynterOnline talks about lessons learned and how Twitter uses can do better with real-time reporting.
• And Mindy McAdams has ten rules for online journalists here.

David and Paul also remark upon the blockbuster announcement out of Detroit this week that the city’s two largest dailies will scale back their print operations and move much of their journalism online. Is this a bold new innovation or a Hail Mary pass?

Download the podcast here (16:20)