Tag Archives: events

31: Scott Kirsner talks shop

This week, Paul and Dave are joined by Scott Kirsner, a Boston Globe columnist, freelance writer, blogger and conference organizer. As a writer who’s had significant experience in both mainstream and new media, Scott understands the power of each to shape opinion in different ways.Scott sees greater convergence happening between newspapers and citizen journalists, but believes newspapers still have to come up the learning curve in understanding the unique characteristics of Internet content. PR people are skilled at pitching him as a print reporter, he says, but pitches tuned to his blog are almost non-existent. For every 250 print pitches, there’s one blog pitch. This is an opportunity missed. PR still doesn’t give bloggers the attention they merit.

Marketers can adopt new media to understand and engage with their markets better, Scott believes. Start by reading Cluetrain Manifesto. Then stop talking at your customers and start asking them for comments and feedback. You can leverage inexpensive tools like online video to tell people about innovative work your company is doing or to showcase interesting people. Scott’s book, The Future of Web Video, can help you there.

Get the podcast here. (16:51)

30: Feel the love

HeartPaul and David talk about the best PR practices they’ve ever encountered. Paul recounts his experience with one firm that arranged a CIO roundtable and ended up with a three-page magazine spread. David lauds the organizers of a user conference for really celebrating their customers. Both hosts agree on the value of using customers to tell you story, even if it means accepting the bad with the good sometimes. David has a bouquet for NASA, which really knows how to put on a press event. There’s a lot that tech PR pros could learn from the space agency.

Download the podcast here. (16:42)