Tag Archives: newmedia

58: IDG’s Online Transformation

Patrick McGovernThis week we have the privilege of speaking to Pat McGovern, chairman of International Data Group and the world’s most successful technology media executive. McGovern today oversees a $3 billion global media empire that spans more 90 countries and reaches more than 220 million people.

Amidst the constant churn in the information technology market, IDG has patiently grown and adapted through a philosophy of diversification, reader service and global expansion. In this interview, McGovern discusses:

  • How the economics of electronic media make it a better business model than print;
  • How Scandinavia and Asia are the leading the way in Internet innovation;
  • How IDG’s experience with taking a business unit public convinced him of the value of keeping the company private;
  • IDG’s new “Internet-first” strategy;
  • How investments in Chinese entrepreneurs has transformed IDG’s business.

Pat McGovern’s success demonstrates the power of staying focused, adapting to change, experimenting and sticking with a long-term vision.

Download the podcast (25:44)

56: The Provocateur

Larry WeberLarry Weber didn’t achieve fame and fortune in public relations by spouting conventional wisdom. The founder of Weber Shandwick, the world’s largest public relations agency, Weber has a reputation for blunt talk, innovative strategies and a relentless focus on new trends. Since leaving the helm of Weber Shandwick, he’s wiped the slate clean and is building a new-media PR firm from the ground up. Not surprisingly, he thinks a lot of conventional PR doesn’t work any more. In this interview, he tells why marketers should think of themselves as media people, how influence is dispersing and why mainstream media just isn’t all that important any more. Weber books include Marketing to the Social Web and The Provocateur.

Listen to the podcast (22:51)