In the arcane world of search engine optimization, HubSpot of Cambridge, Mass. has made a name for itself by simplifying and automating the process. HubSpotCEO Brian Halligan knows a lot about how search engines work and how businesses can optimize their Web presence for search results. He calls it “inbound marketing.” Forget about playing games, Halligan says; it’s all about delivering quality content. HubSpot offers some free utilities — Website Grader, Twitter Grader and Press Release Grader – that can help. These services assess your site’s search performance and suggest ways to improve it. HubSpot also offers a suite of low-cost, do-it-yourself tools that marketers can use themselves, without paying for SEO consultants. In this interview, Halligan offers some tips for optimizing search performance.
December 2013 M T W T F S S « Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- blog blogging blogs Blogworld bookreview brandadvocates cgm China CIO.com CIO techpublishing journalism citizenjournalism coke computerworld corporateblog crisis debbieweil digg eepybird event events facebook fiskars google IDG influence influencer influencermarketing influencers infoworld internet_marketing interview journalism larryweber mahalo marketing media medical advice mentos metrics Mommycast nakedconversations NASA negativity newcommforum newmedia newspapers paidcontent petpeeves podcast PR publishing research SAP search secondlife shelisrael shift communications skype sncr socialmedia Social Media Group social media press release socialnetwork social networks social_media stumbleupon technologypublishing tools gmail google gadwin snagit naturallyspeaking voic tradepress tradeshow Twitter venturecapital video viralmarketing viral_marketing wallstreetjournal