In this inaugural episode of Tech PR War Stories, Paul Gillin and David Strom talk about observations from the recent New Communications Forum in Las Vegas. David is amazed to hear that some PR people are still asking how to create relationships with journalists. They should know that by now, he thinks. Paul complements conference keynoter David Weinberger on his inspiring speech about how users taking that back control of the message.
Paul says PR people should look beyond just influencing the media and start thinking about how they can become content producers themselves. David points to the redesign of the USAToday.com web site as an example of how mainstream media is changing as a result of social media influence.
In our weekly look at the best and worst of PR, Paul compliments one company for taking an especially proactive approach to CEO accessibility while David remembers the vendor who returned his call a whole week(!) after he had filed the story.