2: It’s all about openness

David joins us this week from a Microsoft developer’s conference. Some attendees are complaining about how Microsoft treats them, and they’re blogging openly about it. Paul and David discuss the issue of openness and the emerging PR paradigm of embracing the bad with the good. What’s important is the conversation, they agree, not controlling the message. In Cheers & Jeers, David has no problem with Amanda Congdon’s promotional video for DuPont, while Paul grimaces at the memory of a CEO’s PowerPoint from hell.

Download the podcast here, 13:17 (right click to save)


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