4: How to pitch a journalist

This week, Paul and David get back to basics and talk about effective pitching techniques. The bottom line is to know the reporter, but there are a lot of interesting tools on the Web that can help you focus your message. There is no excuse for cold calls anymore. They discuss several war stories of pitches that worked – and a few that didn’t.

In Cheers and Jeers, David tells of when you should stop e-mailing and just pick up the phone. Paul pays tribute to Renée Blodgett, a PR person who does it right.

Download the podcast here (13:09)

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