7: The changing nature of press interviews

The blogosphere was lit up with the latest scuffle over who is in charge of the interviewing process, with posts firing back and forth over how Wired magazine editors wanted to control how they interviewed its subjects. Should a source have a right to dictate how s/he will be interviewed (phone, f2f, email, or IM)? In our episode this week, Paul and David discuss the changing nature of press interviews and what PR people can do to stay on top of the situation with all these alternatives to face-to-face contact now in play.

Cheers to a very detailed commentary by Jeff Jarvis on Buzz Machine with plenty of links to the exchange of the various parties involved. Fascinating reading. Jeers this week to the computer trade press overall, where Paul find their eternal fascination with the latest bug-o-the-week not very productive.

Download the podcast here.


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