8: What does “off the record” really mean?

This week, David and Paul go on the record about “off-the-record.” The term has become increasingly ambiguous due to poor understanding on the part of vendors and PR people, they believe. This can lead to miscommunication and mistakes. PR people need to do a better job of educating their clients and executives about the precise meaning of “off the record,” “not for attribution” and “on background.” And stop it with those silly unilateral embargoes!

In Quick Takes, David and Paul give their one minute analyses of the departure of a veteran PC World editor, allegedly over ethics issues (who has since been reinstated); the revival of a long-simmering debate over advertising tied to editorial keywords; and a lawsuit filed by three CNet journalists over HP’s alleged invasion of their privacy.

Download the podcast here (11:20)


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