Paul Gillin and David Strom continue our conversation with David Meerman Scott about his new book with the above title. We talk about how marketing folks have to reach out to ordinary people (and potential customers) for their “press” sections of their Web sites. These pages get the most traffic and show how everyone is now a publisher and can go directly to their audiences. There is also value to communicate with buyers about valuable information about their problems rather than pushing the products of the company.
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