14: Do CMP layoffs presage IT print media’s demise?

This week, Paul and David reflect on upheaval at CMP, which laid off 20% of its workforce last week and shuttered some print publications. Paul Believes this is the beginning of the end of print publishing in the IT media market and notes that the economics of online publishing in that area are now weighted toward using freelance and blogger contributors instead of full-time staff.

David notes that technology companies are becoming more aggressive about launching their own online and even print publications, and that some of the senior editors who have lost their jobs in IT media will be moving over to work for vendors. Paul and David agree that these custom publishing operations are legitimate targets for PR people to place their clients. Now that everyone can publish easily to the Web, the definition of a “media company” is becoming fuzzier.

In Cheers & Jeers, Paul praises Oovoo, a new videoconferencing service that sent customized video messages to journalists and bloggers as part of its launch campaign. But he directs a raspberry at Dell Computer, which sent a cease-and-desist notice to Consumerist.com, an action that ultimately backfired on Dell. But he commends Dell’s openness in blogging about the mistake and even linking to underground photos of unannounced Dell products. My, how times have changed!

Listen to the podcast here (right click to download): 15:05


One response to “14: Do CMP layoffs presage IT print media’s demise?

  1. Paul and David,

    It was quite shocking to hear about this last week and one could hear the disappointment in David’s voice to something near and dear to his heart in this podcast as well as Sam Whitmore’s. I think its disappointing to lose not only a publication title but journalists as well…never fun to hear in the PR profession, especially with publications where you have a working relationship with editors.

    This IT print industry may be heading down the path Paul discussed and will most likely either cease as you suggest, or leave 1-2 much thinner, less frequently published titles in its wake. Also with more niche focused website’s moving into the arena, its only natural that natural selection takes place with consolidation and/or integration due to mergers or waning readership.

    I do believe the arenas explored in both blogs and forums are growing and provide content at a lower cost, but as all have experienced, it can lead to an argumentative, biased and often heated interchange of information. There is security and comfort in the belief of a well researched and unbiased editorial content that will always be needed (at least from this reader).

    Kudos to your well-rounded and informative show from both the PR and journalistic angle. I anticipate your show weekly for my commute and wouldn’t mind longer shows at all! You both bring timely and enlightening information to the PR industry!

    Brian Blank

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