17: Corporate blogging guidelines

A dust-up with a blogger at Google about Michael’s Moore’s latest movie has brought up this week’s issue of what guidelines if any should be given to corporate bloggers.  The story originally ran in late June in a Techcrunch posting and was later picked up by a blogger for the NY Times here.

This brings up the issue about how companies should control or shape what they call their Official Corporate Blog and even whether or not they should even have one. Gartner’s Charlene Li has some great analysis about corporate blogging policies here, and David and Paul both discuss the various options that are available and what is recommended.

In our cheers and jeers section, Paul gives a cheer to BlogTalkRadio for his in-depth interview there and the ability to talk about some of the issues that he covers in his recent book. David gives a jeer to Matthew Haughey for some rather misplaced advice about how to talk to the press here in his blog. 

You can download the episode here (14:05).


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