The role of PR with social media

Paul Rand and Giovanni Rodriguez have written a manifesto of sorts, interviewing some members of fairly large PR firms and internal corporate PR folks about their use of social media. It makes for interesting reading. Called “Relating to the Public: The Evolving Role of PR in the Age of Social Media,” it contains such nuggets as the following suggestion from journalist Brian Oberkirch, author of the Slidell Hurricane Damage blog, about when to use blogs, podcasts, and social networking sites:

1. Social media is about connection, not content.
2. Social media is about them, not you.
3. Social media may be cheaper initially, but it takes far more homework.
4. Get small fast. (Niche is nice. Think smaller feature sets, more targeted audiences, less chatter from you,
and so on).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s