Our guest this week is Shara Karasic, the community manager at Work.com. She maintains a fascinating and very extensive directory of social media sites here. She talks to Paul and David about the sites that PR people should pay more attention to depending on their client’s goals such as Xing.com. Also, some of the more obscure sites that you may not have heard of, and specialty sites that might be relevant to particular market segments.
She talks about the reasons for the big uptake with businesses using social media for their own purposes and the ways influence is gained and maintained.
You can download and listen to the podcast here (16:05)