23: BL Ochman on social media campaigns and PR

BL OchmanThis week, Paul and David’s guest is BL Ochmnan, author of the popular What’s Next Blog and the creative force behind such popular social media campaigns as EthicsCrisis.com and ClutterControlFreak.com. BL tells how her blog has been a huge driver of business and why she thinks blogs are here for the long term. She also discusses how she maintains her privacy in a world that’s increasingly open. BL also has some choice words for some of the seamier tactics she has encountered in the public relations profession.

Download and listen to the podcast here (15:10)

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