Our guest this week is Mitch Wagner, who writes for various CMP online and print properties, principally InformationWeek.com. David and Paul talk to Mitch about what PR people should know about the virtual world Second Life. His five rules for Second Life article is posted here and talks about both good and bad practices that he has observed with businesses “in-world”. Meeting areas work better than billboards, for example. Once again, it is all about conversations and dialogs. As another example, host interesting, fun and offbeat events that will attract the media outside of their traditional beat areas.
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