Our guest this week is Mike Azzara, a former CMP publishing executive who has gobs of experience with online and print publishing. We talk about ways that businesses can leverage the presence and immediacy of the virtual world Second Life, something that Mike has spent some time “in-world,” as devotees say. He talks about the experiences he had with Dr. Dobbs’s Second Life efforts when he was at CMP. Second Life can be used to deliver more effective and immersive conferences and is being used by many hi-tech vendors for briefings and events. Mike has written a white paper that introduces some of the basics and gives references for people that want to learn more.
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