54: How to promote your blog content

A new name and a new place for our podcasts, we explain why and how we changed our name to Media Blather.

This week, Paul and David talk about how to promote your blogs and other Web content. You have to be more grassroots and deliberate about it, and use a variety of techniques such as mailing lists, keywords, inbound links, and just paying attention to the details of your content. The days of Flash-y pages are over: the way to Google’s search algorithms lies with simple and well-designed textual pages. Google has become our universal home page, and understanding how they will index your site is important in driving traffic to your site.

We also discuss the Times article about how the Tibetan protesters have used new media to coordinate their activities.

You can download the podcast here.

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