This week we talk to Melanie Seasons, a young PR blogger for Manning, Selvage and Lee Digital out of Ann Arbor. She writes the Fake Plastic Noodles blog and talks to David and Paul about how she works with her traditional PR media colleagues. Her job is to get them to understand the value of new media, and how to incorporate blogs and microsites and other digital techniques into traditional media campaigns.
“Digital PR is common sense, and it isn’t losing control of the message,” she says. She talks about how to approach, pitch, and recruit bloggers by building relationships with her PR team.