57: How to pitch bloggers with Melanie Seasons

This week we talk to Melanie Seasons, a young PR blogger for Manning, Selvage and Lee Digital out of Ann Arbor. She writes the Fake Plastic Noodles blog and talks to David and Paul about how she works with her traditional PR media colleagues. Her job is to get them to understand the value of new media, and how to incorporate blogs and microsites and other digital techniques into traditional media campaigns.

“Digital PR is common sense, and it isn’t losing control of the message,” she says. She talks about how to approach, pitch, and recruit bloggers by building relationships with her PR team.

Download the podcast here.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s