Paul’s been on the road, and he recently took a tour of the pressroom at the Los Angeles Times, a newspaper that’s been awash in controversy. Tribune Co. owner Sam Zell has made it clear that he intends to measure journalists increasingly by the volume of their output. David and Paul think this is a bad idea, although they do acknowledge that journalism is still too opaque a profession to the casual outsider. Journalists need to be more transparent.
Paul just returned from the Enterprise 2.0 conference, where corporate interest in social networks was evident. He thinks big businesses are going to glom on to these tools with enthusiasm. If the CIA can do it, anyone can.
David has a jeer for PR pros who use editorial calendars to pitch executives instead of ideas. Paul remarks on the practice of posting huge PDF files on websites as a barrier to sharing meaningful information. They agree that the best kind of pitch is one that saves the reporter time and trouble. Unfortunately, agencies and their clients are still too focused on pushing executives and messages instead of valuable ideas.
Don’t forget to stick around at the end for Dana’s Pick of the Pod!