63: It is all about small niche markets

The famous flemish giant image

That is one big bunny!

As EF Schumacher once wrote, “Small is beautiful.” This week, David is a dinner guest at Chez Gillin in Framingham. We use the f2f opp to interview his lovely wife Dana about her own bunny-related podcasts and related Web properties. We talk about the importance of smaller, more focused markets, which is ironic given the level of alcohol consumption made us anything but focused. The moral of this podcast is to find your passion, develop that passion into a niche and dominate it completely with your various Web-related efforts. (We apologize about the poor sound quality, and promise to do better with future podcasts.) Paul’s jeer is about the frequent rescheduled appointments from PR people and how much time is wasted therein. David has a cheer for Jeanette Maher, IBM’s PR doyenne, and hope we can reconnect with her soon.

You can download the podcast here.

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