64: The Spinfluencer

Eric Schartzman

Eric Schwartzman

If you’re a PR professional, you can’t afford not to listen to On the Record…Online. For the past three years, this podcast has offered a steady stream insight on how journalists, marketers and new media innovators use the Internet to report the news and promote their businesses. Host Eric Schwartzman has anchored all 120 programs and in the process become a media influencer in his own right.

Paul came across On the Record…Online when he was writing The New Influencers and devoured program after program. He later devoted a couple of pages of the book to describing how the show had evolved from a conference promotion to become a staple of Schwartzman’s iPressroom service.

In this interview, Schwartzman talks about how On the Record…Online came into being, the impact it’s had on his business and how public relations is evolving in a world of fragmented media.

Download the podcast (27:39)

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