Reader-generated content has caused a lot of excitement among publishers who hope to use it as a low-cost way to generate content. However, a recent article in Folio magazine noted that coordinating an army of readers-as-journalists to produce publication-quality information is messy and expensive. David and Paul believe media generated by readers has its place, but it will never measure up to material from professional writers and editors who can shape, focus and polish their drafts into the finished works that we all read.
You can listen to the podcast here.
- blog blogging blogs Blogworld bookreview brandadvocates cgm China CIO.com CIO techpublishing journalism citizenjournalism coke computerworld corporateblog crisis debbieweil digg eepybird event events facebook fiskars google IDG influence influencer influencermarketing influencers infoworld internet_marketing interview journalism larryweber mahalo marketing media medical advice mentos metrics Mommycast nakedconversations NASA negativity newcommforum newmedia newspapers paidcontent petpeeves podcast PR publishing research SAP search secondlife shelisrael shift communications skype sncr socialmedia Social Media Group social media press release socialnetwork social networks social_media stumbleupon technologypublishing tools gmail google gadwin snagit naturallyspeaking voic tradepress tradeshow Twitter venturecapital video viralmarketing viral_marketing wallstreetjournal