77: The true cost of reader-generated content

Reader-generated content has caused a lot of excitement among publishers who hope to use it as a low-cost way to generate content. However, a recent article in Folio magazine noted that coordinating an army of readers-as-journalists to produce publication-quality information is messy and expensive. David and Paul believe media generated by readers has its place, but it will never measure up to material from professional writers and editors who can shape, focus and polish their drafts into the finished works that we all read.

You can listen to the podcast here.


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