Eastman Kodak Company has been transforming itself from a maker of film-based products into a comprehensive maker of imaging products and services. With a growing line of digital photography, output and online services, the company has been trying to remake its image through multiple channels, including social media.
Kodak maintains blogs devoted to products, photography and the business of graphic communications. It’s also active on YouTube, Twitter, Facebook and other direct-to-the-customer channels. The social media conversations are based on contributions from some 70 corporate bloggers, who provide a constant stream of information about the company, its markets and its customers. Krista Gleason joined the company a year ago after a career in government and she is learning to apply blogging to the company’s public relations efforts. In this interview, she talks about how Kodak manages multiple blogs, chooses people to represent it online and the remarkable freedom it provides its staff bloggers to write about what they choose.
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