To the classic retail marketer, the wild and wacky Woot.com does everything wrong. The online retailer, which typically sells only one product at any given time, adorns its site with critical and sometimes sarcastic descriptions of the merchandise it sells. Woot won’t hesitate to tell visitors when one of its sale items is mediocre, but it will always give them an astonishingly good price. The result: merchandise flies off of Woot’s real shelves, and the company’s fanatical fan base waits eagerly for the latest offering to appear each day, at midnight CT no less. Two from Woot’s St. Louis offices, Jason Toon and David Rutledge, describe the retailer’s unlikely secrets of success.
Download the podcast here (19:29)