E-mail, instant messaging, Twitter, Facebook, what’s a marketer to do? Today there are more ways to connect to influencers than ever before, but not everyone has the same preferences and not every tool is right for every situation. In this podcast, David and Paul look at the profusion of messaging options that are available to marketers as they try to engage with the media and they try to sort out the pros and cons of each. Paul also has some kind words for Yuuguu, a screen sharing service that recently bailed him out of a problematic client meeting.
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