This week our guest is Evan Schuman, who is the retail editor for eWeek and author of the blog www.storefrontbacktalk.com on retail technologies.
Evan has worked for Ziff and CMP for more than 20 years in various capacities, both for print and online media. He talks to David and Paul about how PR pitch him for expert interviews and things that he likes and doesn’t like about these pitches and how PR can make them more successful. He also talks about the meaning of deadlines in the online world and how hard it is to track down spokespeople during trade shows, among other pet peeves.
Download the podcast here (14:16).