You wouldn’t think that a blog that talks about Eva Peron, cervical cancer, and how to get pregnant would have a wide appeal, but these and are topics can be quite compelling. This week we have a mystery guest on the show, Dr. P, a working gynecologist who writes The Blog that Ate Manhattan. She talks about what is like to find her voice and thrive in another profession, how and whom she blogs for, and the kinds of topics that she covers on her blog. Here is one sample of her rather delicious writing style to whet your appetite, as it were, in a post telling women how to get pregnant:
Procreation is like Windows Explorer – it’s built into the operating system. (Weren’t you starting to wonder if Bill Gates was God?) The default mode is pregnant. And here’s the thing – you’ve been using the pop-up blocker! So turn it off already … and let nature take its course.
You can download and listen to the episode here.
This week’s virtual guest is Debbie Weil, author of The Corporate Blogging Book and an expert on business blogging. Paul met with Debbie at the BlogWorld Expo conference in Las Vegas and conducted a short interview, which we play here. Paul and David then discuss some of the more frequent questions they hear from PR professionals who are trying to get their executives on the Cluetrain.
Some major issues they address include:
- Should every company have a blog and are there alternatives that are superior for different business objectives?
- What do you do about reluctant executives who don’t see the value of online customer conversations?
- What should your blogging policy look like, or do you even need one?
- What are the different applications of blogs to achieving business goals?
- How do you deal with negativity? Should you enable customer comments and engage with persistently negative commenters?
Download the podcast (16:34)