Paul’s at BlogWorld Expo in Las Vegas, where he met Mike Prosceno, VP of Marketplace Communications at software giant SAP. SAP has an unusually progressive approach to working with the blogosphere. Not only does the company use blogs for internal and external communications, but it has embraced bloggers as important influencers, treating them in much the same way it treats mainstream media. In this interview, Prosceno talks about how SAP evaluates influence in the blogosphere, the company’s PR strategy as it relates to bloggers and why blogging is so compatible with the SAP customer service philosophy.
May 2015 M T W T F S S « Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- blog blogging blogs Blogworld bookreview brandadvocates cgm China CIO.com CIO techpublishing journalism citizenjournalism coke computerworld corporateblog crisis debbieweil digg eepybird event events facebook fiskars google IDG influence influencer influencermarketing influencers infoworld internet_marketing interview journalism larryweber mahalo marketing media medical advice mentos metrics Mommycast nakedconversations NASA negativity newcommforum newmedia newspapers paidcontent petpeeves podcast PR publishing research SAP search secondlife shelisrael shift communications skype sncr socialmedia Social Media Group social media press release socialnetwork social networks social_media stumbleupon technologypublishing tools gmail google gadwin snagit naturallyspeaking voic tradepress tradeshow Twitter venturecapital video viralmarketing viral_marketing wallstreetjournal