In the arcane world of search engine optimization, HubSpot of Cambridge, Mass. has made a name for itself by simplifying and automating the process. HubSpotCEO Brian Halligan knows a lot about how search engines work and how businesses can optimize their Web presence for search results. He calls it “inbound marketing.” Forget about playing games, Halligan says; it’s all about delivering quality content. HubSpot offers some free utilities — Website Grader, Twitter Grader and Press Release Grader – that can help. These services assess your site’s search performance and suggest ways to improve it. HubSpot also offers a suite of low-cost, do-it-yourself tools that marketers can use themselves, without paying for SEO consultants. In this interview, Halligan offers some tips for optimizing search performance.
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