Tag Archives: social networks

47: Twitter magic

Many people’s first reaction to Twitter.com is that they just don’t get it. At first blush, the group instant messaging service looks like chaos: everyone is talking at once and some of them talking about nothing in particular.

But Twitter has inspired a passionate following. Some people make it their main online communications medium. It’s certainly changed Laura Fitton‘s life. The Boston-based presentations consultant uses Twitter to meet influential people, find business opportunities and answer everyday questions. Twittering as “Pistachio,” she’s amassed a following of more than 1,500 “followers,” who value her ability to stimulate discussions with provocative questions and comments that fit into Twitter’s 140-character format. She’s a poster child for a service that is revolutionizing the way people interact with their social networks.

In this interview, Fitton describes what’s unique about Twitter and how it can be useful even to people who don’t log on that often. She also touches on possible uses of Twitter for marketing and PR.

Download the podcast (23:27)

Creative commons photo by Doc Searles