26: How to work a trade show, part 2

In part two of our interview with Pulvermedia’s Bill Sell, we talk about the role of new media in event PR. Bill believes bloggers are a hugely useful resource to PR people, but that too few companies leverage their enthusiasm and talent. Pulvermedia has been proactive about courting bloggers to cover its events but Bill warns that you can’t treat bloggers the same way you would mainstream media. By courting them appropriately, though, PR pros can find new communities of customers. Boggers bring knowledge and insight to their reporting that isn’t always evident in technology journalists, but they can also be critical and challenging. They’re worth the effort, though.

Download the podcast. (13:35)

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